ID SIGNAGE

The primary identification sign at a Sunoco location has long been the recognizable diamond-shaped logo. The standard source of identification is the highly visible goalpost sign. Topped by the familiar Diamond logo, the sign features flexibility with interchangeable price panels and space for a strategy panel to advertise the retailers’ Sunoco franchise. In addition, Sunoco logos are available for Building/Canopy Signage.

TRADITIONAL DIAMOND OVER LUMIDIGIT-2 GOALPOST

The internally-illuminated goalpost sign at the perimeter of your location is one of the most prominent identifications for your Sunoco retail outlet. The posted grades of gasoline are always Regular, Plus, and Ultra. The grades should be placed in the order of lowest price at the top and highest price at the bottom.

Click on the desired width below to see all configurations and dimensions available. You can then print the completed sign system, for permit purposes, within your total square footage calculations.

GOALPOST DIMENSIONS (WIDTH)

TRADITIONAL DIAMOND OVER INTERNALLY-ILLUMINATED GOALPOST

The internally-illuminated goalpost sign at the perimeter of your location is one of the most prominent identifications for your Sunoco retail outlet.

The posted grades of gasoline are always Regular, Plus, and Ultra. The grades should be placed in the order of lowest price at the top and highest price at the bottom.

Click on the desired width below to see all configurations and dimensions available. You can then print the completed sign system, for permit purposes, within your total square footage calculations.

GOALPOST DIMENSIONS (WIDTH)

5’ GOALPOST

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7’ GOALPOST

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9’ GOALPOST

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MONUMENT SIGNAGE

When local zoning or sign permit regulations require a ‘Monument Sign’, we frequently recommend using a 5′ goal post Sunoco Logo sign, mounted side by side with a 5′ price sign, either 3 product gasoline, or single product gasoline and diesel, either internally illuminated or digital electronic, within brick columns, or in a planter configuration.

If square footage limits will allow, the same can be done with a 7′ Logo and price sign. The same square footage calculations of goal post signs erected on poles will apply. As an alternate, or in addition, for 5′ or 7′ systems, it is also acceptable to add an “Official Fuel of NASCAR” sub-strategy panel under the Sunoco Logo, and a 4th price for diesel under the 3 product price sign, if that can be accommodated within square footage limitations.

A “Monument sign” may be used only when zoning does not allow for any type of goalpost sign. A typical configuration using a 5′ price panel is shown.

MONUMENT DIAMOND DIMENSIONS (WIDTH)

5’ MONUMENT DIAMOND

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7’ MONUMENT DIAMOND

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TRADITIONAL DIAMOND SIGNS

The Sunoco Diamond-shaped brand identification sign is for use at all Sunoco retail locations where zoning limitations preclude the use of a goalpost sign.

The size of the Diamond to be used depends on visibility requirements, property size and zoning regulations. The standard sizes for retail locations are 7′, 9′, 11′ or 16′.

For Interstate locations where permits can be obtained, high-rise signs are available in 16′ or 22′ standard sizes.

GOALPOST SIGNAGE

The internally-illuminated goalpost sign at the perimeter of your location is one of the most prominent identifications for your Sunoco retail outlet.

The posted grades of gasoline are always Regular, Plus, and Ultra. The grades should be placed in the order of lowest price at the top and highest price at the bottom.

Click on the desired width below to see all configurations and dimensions available. You can then print the completed sign system, for permit purposes, within your total square footage calculations.

GOALPOST DIMENSIONS (WIDTH)

5’ GOALPOST

Click here

7’ GOALPOST

Click here

9’ GOALPOST

Click here

DIGITAL MONUMENT SIGNAGE

When local zoning or sign permit regulations require a ‘Monument Sign’, we frequently recommend using a 5′ goal post Sunoco Logo sign, mounted side by side with a 5′ price sign, either 3 product gasoline, or single product gasoline and diesel, either internally illuminated or digital electronic, within brick columns, or in a planter configuration.

If square footage limits will allow, the same can be done with a 7′ Logo and price sign. The same square footage calculations of goal post signs erected on poles will apply. As an alternate, or in addition, for 5′ or 7′ systems, it is also acceptable to add an “Official Fuel of NASCAR” sub-strategy panel under the Sunoco Logo, and a 4th price for diesel under the 3 product price sign, if that can be accommodated within square footage limitations.

A “Monument sign” may be used only when zoning does not allow for any type of goalpost sign. A typical configuration using a 5′ price panel is shown.

MONUMENT DIAMOND DIMENSIONS (WIDTH)

5’ MONUMENT DIAMOND

Click here

7’ MONUMENT DIAMOND

Click here

STRATEGY & MESSAGE PANELS

PRICE PODS

These internally-illuminated signs can be mounted on the pole of an existing Diamond ID sign, or alone on a new, single pole.

(Do not mount these signs on any other existing pole).

In either case, these signs should be located at the perimeter of the property.

CANOPIES/ISLANDS

These internally-illuminated signs can be mounted on the pole of an existing Diamond ID sign, or alone on a new, single pole.

(Do not mount these signs on any other existing pole).

In either case, these signs should be located at the perimeter of the property.

ALL CONFIGURATIONS (32’ X 47’ | 21’ X 32’ | 32’ X 123’ | 24′ X 99’)

Click here for more information on Configurations

PAINT INFORMATION

Click here for more information on Paint

For additional information, contact TKAHMER@sunocoinc.com

BUILDING TYPES

The Sunoco building supports the quality image of your products and services.

Although the buildings share many attributes that bring instant driver recognition of Sunoco – for example, signage, colors and dispensers – there are several diferent building types shown within this site.

Your building needs to meet Sunoco specifications to portray a consistent image.

BUILDING TYPES

Click here for more information on Building Types

PAINT INFORMATION

Click here for more information on Paint

For additional information, contact TKAHMER@sunocoinc.com

EXTERIOR POP

Each point-of-sale fixture at your location is designed to convey a very important message to customers about your products, promotions and services. All sign fixtures also maintain the professional Sunoco retail image.

Since these fixtures relate to your everyday business operation, it is important that you become familiar with their individual configurations, required locations and messages.

Keep all signs clean and neat so the right message comes through clearly to your customers.

SIGN TYPES

Click here for more information on Sign Types

DISPENSERS & CONTROL SYSTEMS

Currently, Sunoco uses dispensers supplied from Dresser/Wayne and Gilbarco. Click on the dispenser name for more details.

DRESSER/WAYNE DISPENSERS

Click here for more information on Dresser/Wayne Dispensers

GILBARCO DISPENSERS

Click here for more information on Gilbarco Dispensers

RACE FUEL DISPENSERS

Click here for more information on Race Fuel Dispensers

DIESEL DISPENSERS

Click here for more information on Diesel Dispensers

ALTERNATIVE FUELS DISPENSERS

Click here for more information on Alternative Fuels Dispensers

KEROSENE DISPENSERS

Click here for more information on Kerosene Dispensers

CONTROL SYSTEMS

VeriFone
Gilbarco Passport
Dresser/Wayne Nucleus

EQUIPMENT PRICING

The Sunoco Distributor Equipment Pricebook can be found on SunocoNet at: Documents > Marketing Services > Distributor Equipment Pricing & Info.

By clicking the link below, you will be directed to SunocoNet, where you must first log in to your SunocoNet account, then follow the path above to open the equipment pricebook. The pricebook also contains a Contacts page, for the various equipment vendors and Sunoco personnel.

To visit SunocoNet and view the Distributor Equipment Pricebook click here.

THE SUNOCO ADVANTAGE

Click here for a brochure with information about the advantages of distributing Sunoco fuel.

CONTACT US

Use the information below to contact Sales directly.

Sunoco, Inc.
Airport Business Complex
10 Industrial Highway
North Loop. Rd.
G – Building
Lester, PA 19029
TKAHMER@sunocoinc.com
610-833-3943

API COLOR-SYMBOL SYSTEM FOR PRODUCT IDENTIFICATION AT SUNOCO FACILITIES

Background

Low sulfur diesel, kerosene, and heating oil fuels have been recently introduced into our Retail Marketing Areas. The existing product color-coding for fill/spill manhole covers was not changed during the conversion to low sulfur-based fuels.

New regulations are now requiring that the product identification at all product transfer equipment be properly color-coded to reflect that product now being dispensed at the site.

Gasoline with ethanol and Ultra Low Sulfur Diesel are supplied throughout most of our Retail Marketing Areas. Regulations require that the product identification at all product transfer equipment be properly color-coded to reflect the product being dispensed at the site.

The API Color Code (Recommended Practice 1637) has been the accepted standard for uniform identification at retail outlets. This code was used in the development of the updated Sunoco Color Code Standard.

Implementation

Compliance with the equipment color-coding for Sunoco involves painting the fill/spill manhole covers at all affected sites. New stencils have been designed for use when painting fill/spill covers, or any other manhole cover.

In addition, all sites are required to have signage at the site to identify the color-coding in use at the retail outlet. This is to provide information as

to the manhole markings for delivery transport operators not familiar with the site, or possibly Sunoco Standards. Sunoco historically has used a decal on the building window nearest to the underground storage tanks (UST’s).

API Color-Symbol System Stencil Instructions

New decals have been designed for compliance with the API Color Code. The decal is a ‘universal’ one. It can be used at all retail outlets. There are two types of decals;

1. A static cling decal and,
2. A decal with an adhesive surface on the front side of the decal.

Both can be mounted on the inside of the glass window.

Drawings and details of the Window Decal and the Stencil Kit for painting are both available from Pro Signs. Costs are as follows:
Static Cling Decals: $8.65 ea
Adhesive Surface Decals: $9.35 ea
Stencil Kit: $40.75 per kit

Maintenance has these decals in stock. For information, contact MAZacckey@sunocoinc.com.

Painting in colder climates should be performed as weather permits. Painting of fills are the responsibility of the Distributor.

ALTERNATIVE FUELS

Click here for a 5-page PDF about alternative fuels and your station.

Click here to download the latest version of Adobe Acrobat Reader

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